Landing page that converts: AI prompt for marketing

A ready-to-run prompt for copywriting work in marketing. It assigns the AI a specific senior role, takes your details as variables, and defines the output format — so the first result is usable, not a warm-up.

What this prompt does

Act as a direct-response copywriter. It structures the request the way experienced practitioners brief a colleague: context first, then explicit deliverables, then quality constraints.

Best for

Marketing professionals — and anyone doing this work — who need copywriting handled to a professional standard for target customers and internal stakeholders. Typical moments: campaign launches, brand reviews and performance readouts.

Before you use it

Have these details ready to replace the highlighted variables:

• [product]
• [audience]
• [brand voice]

The prompt

Act as a direct-response copywriter. Write landing page copy for [product] targeting [audience]. Deliver: a headline (under 10 words, benefit-led), subheadline, 3 benefit blocks with specific outcomes (not features), social proof section, objection-handling FAQ (5 questions), and a CTA. Use the customer's language, not marketing speak. Voice: [brand voice].

Quality checklist before you run it

• Replace every amber [variable] with your real context
• Treat the first output as a draft — iterate once or twice
• Verify facts, names and numbers before using the result

Common mistakes

• Accepting adjectives (“innovative”, “seamless”) instead of concrete proof
• Keeping every AI suggestion instead of cutting 20%
• Writing for yourself instead of the customer's vocabulary

When to use it — and when not to rely on it

Use it whenever copywriting would otherwise start from a blank page. Don't rely on it as a finished product: outputs need your judgment, your facts, and — in regulated work — professional review.

Related prompts

• SEO content brief — Marketing
• 30-day content calendar — Marketing
• Brand name generator with checks — Marketing
• Campaign big-idea generator — Marketing
• Listing description that sells — Real Estate
• Job description that attracts — Recruiting

Logical next step

After this, most marketing teams move on to SEO content brief.

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