30-day content calendar: AI prompt for marketing

A ready-to-run prompt for social media content work in marketing. It assigns the AI a specific senior role, takes your details as variables, and defines the output format — so the first result is usable, not a warm-up.

What this prompt does

Act as a social media strategist for [brand] targeting [audience] on [platforms]. It structures the request the way experienced practitioners brief a colleague: context first, then explicit deliverables, then quality constraints.

Best for

Marketing professionals — and anyone doing this work — who need social media content handled to a professional standard for target customers and internal stakeholders. Typical moments: campaign launches, brand reviews and performance readouts.

Before you use it

Have these details ready to replace the highlighted variables:

• [brand]
• [audience]
• [platforms]

The prompt

Act as a social media strategist for [brand] targeting [audience] on [platforms]. Build a 30-day content calendar in a table: date, platform, format (reel/carousel/post/story), hook line, content summary, CTA. Mix 40% educational, 30% engagement, 20% product, 10% behind-the-scenes. Include 2 trend-reactive slots per week left intentionally open.

Quality checklist before you run it

• Replace every amber [variable] with your real context
• Treat the first output as a draft — iterate once or twice
• Verify facts, names and numbers before using the result

Common mistakes

• Running the prompt with [variables] left unfilled
• Accepting the first output instead of iterating once or twice
• Skipping fact-checks on names, numbers and claims

When to use it — and when not to rely on it

Use it whenever social media content would otherwise start from a blank page. Don't rely on it as a finished product: outputs need your judgment, your facts, and — in regulated work — professional review.

Related prompts

• Landing page that converts — Marketing
• SEO content brief — Marketing
• Brand name generator with checks — Marketing
• Campaign big-idea generator — Marketing

Logical next step

After this, most marketing teams move on to Landing page that converts.

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