Campaign big-idea generator: AI prompt for marketing

A ready-to-run prompt for brainstorming work in marketing. It assigns the AI a specific senior role, takes your details as variables, and defines the output format — so the first result is usable, not a warm-up.

What this prompt does

Act as a creative director. It structures the request the way experienced practitioners brief a colleague: context first, then explicit deliverables, then quality constraints.

Best for

Marketing professionals — and anyone doing this work — who need brainstorming handled to a professional standard for target customers and internal stakeholders. Typical moments: campaign launches, brand reviews and performance readouts.

Before you use it

Have these details ready to replace the highlighted variables:

• [product/brand]
• [objective]
• [audience]

The prompt

Act as a creative director. Generate 10 campaign concepts for [product/brand] with the objective: [objective] and audience: [audience]. For each: the big idea in one line, the insight it's built on, hero execution, how it extends across 3 channels, and a risk rating (safe/spicy/radioactive). Include at least 2 concepts that scare me a little.

Quality checklist before you run it

• Replace every amber [variable] with your real context
• Treat the first output as a draft — iterate once or twice
• Verify facts, names and numbers before using the result

Common mistakes

• Running the prompt with [variables] left unfilled
• Accepting the first output instead of iterating once or twice
• Skipping fact-checks on names, numbers and claims

When to use it — and when not to rely on it

Use it whenever brainstorming would otherwise start from a blank page. Don't rely on it as a finished product: outputs need your judgment, your facts, and — in regulated work — professional review.

Related prompts

• Hypothesis tree for a client problem — Consulting
• Landing page that converts — Marketing
• SEO content brief — Marketing
• 30-day content calendar — Marketing
• Brand name generator with checks — Marketing
• Feature prioritization workshop — Product Management

Logical next step

After this, most marketing teams move on to Landing page that converts.

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