FREE STARTER KIT
Marketing & Sales AI Starter Kit
Ten prompts covering the full revenue motion — from persona to closed deal. Built for marketers, founders, account executives and anyone who fills or works a pipeline.
What's inside
- 10 work-ready prompts — each with its use case, when to use it, customization variables and a practical tip
- A short guide to getting better results from any AI assistant
- The common mistakes that quietly ruin outputs
- A what-to-do-next path when you've outgrown the kit
Preview: 3 of the 10 prompts
1. ICP & persona from raw evidence
Define who actually buys — from verbatims, not stereotypes. Before any campaign, sequence or page; revisit after every 20 lost/won deals.
Act as a customer-insight lead building an ICP a CRO would sign off on. Context: Product: [what it does, price point]. Evidence, pasted raw: [win/loss notes, call quotes, reviews, support tickets]. Current best customers: [who, and their shared traits]. Deals…
2. Positioning under competitive pressure
Carve a position rivals can't claim with a straight face. When your messaging could be swapped with a competitor's and nobody would notice.
Act as a positioning strategist running the April Dunford-style exercise properly. Context: Product: [what it does]. Best customers and why they chose us: [evidence]. Competitive alternatives customers actually consider (including 'spreadsheet + intern'): [li…
3. Campaign concepting with a kill gate
Generate big ideas AND the discipline to kill the weak ones. Quarterly planning, launches, or when performance has plateaued.
Act as a creative director who has to defend the media budget to a CFO. Context: Objective and number: [pipeline/revenue/awareness target]. Audience: [ICP summary]. Budget: [range]. Brand risk appetite: [conservative/moderate/bold]. What we've run before and …
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