Press release draft: AI prompt for public relations
A ready-to-run prompt for copywriting work in public relations. It assigns the AI a specific senior role, takes your details as variables, and defines the output format — so the first result is usable, not a warm-up.
What this prompt does
Act as a PR director. It structures the request the way experienced practitioners brief a colleague: context first, then explicit deliverables, then quality constraints.
Best for
Public Relations professionals — and anyone doing this work — who need copywriting handled to a professional standard for journalists and the public. Typical moments: announcements, media pushes and issue management.
Before you use it
Have these details ready to replace the highlighted variables:
[news][company][spokesperson, title]
The prompt
Act as a PR director. Write a press release announcing [news] from [company]. Structure: headline under 12 words, dateline, lede with who/what/why-it-matters in 35 words, 2 body paragraphs with one hard fact each, a quote from [spokesperson, title] that says something a human would actually say, boilerplate, and media contact. AP style, no superlatives without proof.
Quality checklist before you run it
- Replace every amber [variable] with your real context
- Treat the first output as a draft — iterate once or twice
- Verify facts, names and numbers before using the result
Common mistakes
- Accepting adjectives (“innovative”, “seamless”) instead of concrete proof
- Keeping every AI suggestion instead of cutting 20%
- Writing for yourself instead of the customer's vocabulary
When to use it — and when not to rely on it
Use it whenever copywriting would otherwise start from a blank page. Don't rely on it as a finished product: outputs need your judgment, your facts, and — in regulated work — professional review.
Related prompts
- Landing page that converts — Marketing
- Listing description that sells — Real Estate
- Job description that attracts — Recruiting
- PRD from a rough idea — Product Management
- Product description generator — E-commerce
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