Cold outreach sequence: AI prompt for sales
A ready-to-run prompt for email drafting work in B2B sales. It assigns the AI a specific senior role, takes your details as variables, and defines the output format — so the first result is usable, not a warm-up.
What this prompt does
Act as an SDR coach. It structures the request the way experienced practitioners brief a colleague: context first, then explicit deliverables, then quality constraints.
Best for
Sales professionals — and anyone doing this work — who need email drafting handled to a professional standard for prospects and buying committees. Typical moments: discovery calls, proposals and renewal conversations.
Before you use it
Have these details ready to replace the highlighted variables:
[job title][company type][product][trigger event]
The prompt
Act as an SDR coach. Write a 4-touch cold email sequence to [job title] at [company type] selling [product]. Email 1: problem-led opener referencing [trigger event], under 90 words. Email 2 (+3 days): case study angle with one metric. Email 3 (+4 days): different pain angle, question close. Email 4 (+5 days): polite breakup. No 'I hope this finds you well', no fake flattery, one clear ask per email.
Worked example
Quality checklist before you run it
- Fill the [variables] with specific, true details
- Read the draft aloud once — cut anything you wouldn't say
- Check names, dates and numbers before sending
Common mistakes
- Sending the template without personalizing the [variables] — recipients spot boilerplate instantly
- Burying the ask in the last paragraph
- Vague subject lines like “Quick question”
When to use it — and when not to rely on it
Use it whenever email drafting would otherwise start from a blank page. Don't rely on it as a finished product: outputs need your judgment, your facts, and — in regulated work — professional review.
Related prompts
- Discount pushback playbook — Sales
- Objection response library — Sales
- Pipeline review analysis — Sales
- Sales demo storyline — Sales
- Demand letter for unpaid invoice — Legal
- Candidate outreach message — Recruiting
Logical next step
After this, most sales teams move on to Discount pushback playbook.
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